Have you ever noticed a “Not Secure” warning in your browser while visiting a website? If your site doesn’t have an SSL certificate, there’s a good chance your customers are seeing that same message when they land on your pages.
An SSL certificate (Secure Sockets Layer) is no longer optional. Many business owners overlook it, but it plays a critical role in both customer trust and search engine rankings. Google has made it clear that unsecured HTTP websites are treated as unsafe and may be penalized in search results.
Wondering what the difference is between HTTP and HTTPS? Take a look at your browser’s address bar. If your website starts with HTTPS, it means the connection is secure. If it only shows HTTP, your site is not protected—and that can hurt both credibility and visibility.
Google prioritizes secure websites because they protect user data from hackers, spammers, and malicious attacks. HTTPS encrypts information when it’s sent or stored, which is especially important for contact forms, logins, and payment details.
From a customer’s perspective, a “Not Secure” warning is a major red flag. Most visitors will leave immediately if they don’t feel safe—resulting in higher bounce rates and lost opportunities. As business owners, building trust is essential, and that trust starts with a secure website.
What happens if you continue using an HTTP website? The risks are clear: lower Google rankings, reduced traffic, and less customer confidence. The good news is that this problem is easy to fix. Installing an SSL certificate removes the warning, converts your site to HTTPS, and signals trust to both Google and your visitors.
dotFRONT can help you secure your website quickly and correctly. Contact us today or call 954-707-6928 to get started with a secure, trusted website.
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