E-commerce/Shopping Cart 101

3/28/2016 | Posted by Carlos Sarti | 0 comments
As soon as a customer finishes submitting an order on-line, is the beginning of a multi-status process where many events can happen and must be followed in order to close an order cycle: (i.e. Back Order, Discontinued, Damaged, Missing Parts, Exchange, Cancelling a Product, Adding Products, ...

Mistakes business owners make before creating a website

3/28/2016 | Posted by Carlos Sarti | 0 comments
I will use the analogy of a new business owner who opens a store without any prior experience. This entrepreneur opens this great store that has low prices and great service yet has no customers.  He made the mistaken assumption that just by opening a store, people were going to flock to ...

Website Vs. E-business

3/26/2016 | Posted by Carlos Sarti | 0 comments
What is Website ? Virtual location on WWW, containing several subject or company related webpages and data files accessible through a browser -- a digital brochure.  Each website has its own unique web address (  which can be reached through an internet connection. ...

Know, Like, Trust - Marketing main objectives

3/12/2016 | Posted by Carlos Sarti | 0 comments
Do they know, like and trust you? Basic fundamental principle of marketing is to get people to know, like and trust you. If you apply this well, and you’ll convert prospective people into clients, and build a community of fans, affiliates and customers who refer you to their ...

Improving website exposure

10/31/2015 | Posted by Carlos Sarti | 0 comments
Location, Location & Location choosing where to locate a Brick and Mortar business (traditional business) is vital there are a number of factors to consider: Availability of workers Where the suppliers are Where the competitors are Government help Cost & availability of premises ...

Brand Vs. Branding

10/31/2015 | Posted by Carlos Sarti | 0 comments
Brand: Your brand describes who you are and what you do by use of visual identity (visible elements of a brand, such as color, form, and shape which encapsulate and transmit the symbolic meaning that cannot be communicated through words along) verbal dialog and tone of actions. ...
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