While a website is indeed a basic requirement for any business, having one doesn't guarantee customer awareness or easy discovery. That's why marketing strategies and robust back-office software aligned with your goals are essential. A digital marketing strategy for lead generation encompasses ...

When a customer completes an online order, the process is far from over. In fact, it marks the beginning of a multi-stage workflow where many events can occur before the order cycle is closed. Orders may move through different statuses such as back orders, ...

I will use the analogy of a new business owner who opens a store without any prior experience. This entrepreneur opens this great store that has low prices and great service yet has no customers.  He made the mistaken assumption that just by opening a store, people were going to flock to it ...

What Is a Website? A website is a virtual location on the World Wide Web that contains webpages and digital files related to a person, business, or organization. It is accessed through a web browser and typically acts as a digital brochure —providing information, images, and basic ...

Do they know, like and trust you? Basic fundamental principle of marketing is to get people to know, like and trust you. If you apply this well, and you’ll convert prospective people into clients, and build a community of fans, affiliates and customers who refer you to their friends & ...

Location, Location & Location choosing where to locate a Brick and Mortar business (traditional business) is vital there are a number of factors to consider: Availability of workers Where the suppliers are Where the competitors are Government help Cost & availability of premises Where the ...