All successful opportunities come from those who took advice, educated themselves, and persevered towards their goals. As the great entrepreneur that you are, new opportunities can be exciting but can also lead to loss of focus. Your marketing plan is there to keep you focused and on track. When new opportunities arise, you will have to give them considerable thought and question if it fits with your strategy and will it lead to your goals.

If you feel as though, everything you have been trying to do is not being accomplished or if you are trying multiple things and nothing is working, you are missing a well planned strategy. Without a marketing plan you are almost a deer in the headlights. It will connect every decision to delivery and results. Once you have a proper plan, everything seems to fall into place. With a marketing plan, business ventures feel easier because you have a guide to help you. 

Your marketing plan not only guides you, but provides that thorough thought has been put into each activity and action. Precise actions that have been thought out will lead you towards your goals as they are all intentionally aimed in the same direction. 

 New opportunities can be rewarding but if you start taking on too many or ones that will not help achieve your goal, then they can be damaging. A lack of focus such as this can cause you to not fulfill your strategic activities to their potential. Luckily, your marketing plan is there to keep you on the right path and there to help you reach your full potential. Your strategy is set in place to ensure the business is going in the correct direction and not following every new idea.