Today, there are over 4 billion email users that send and receive 300 billion emails each day. Emails have become a medium that is both an accessible and a desirable form of communication. Successful businesses must continuously find ways to capture the attention of their target audience and effectively engage them in a cost-effective manner. Email campaigns have consistently proved that they accomplish accessibility and affordability.
Email campaigns are flexible and can be used creatively to introduce improved products or services, build brand recognition, or inform consumers with a newsletter. With an average ROI of $42 for every $1 spent on email marketing, it’s no wonder why 81% of small businesses rely on email as their main source for gaining new customers and 80% for retaining their current customer base.
Further, businesses can easily measure the effectiveness of their email campaigns by tracking delivery, open, and click-through rates as well as the amount of subscribe vs unsubscribe rates. With our world saturated by marketing, it makes sense to place your campaigns right into your customer’s personal in-box and make email campaigns a fundamental tool in your marketing strategy. If you want to improve your email campaigns, we can help you with that! Give us a call at 954-707-6928.
As more consumers spend time on technology, ways to interact and grab their attention have become ever more significant. As 54% of all emails are opened using a mobile device, emails have the capability to reach an audience whatever audience may be. Accessibility and affordability are the key factors that rank email campaigns as one of the leading fundamental tools in marketing. On average they have a high ROI as for every $1 spent $42 is earned, according to DMA.
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