Before the 1983's managing a business could be done with pen and paper and records were kept on a folder filing system.
When the internet was invented in 1983, businesses started advertising online and some managed their business with the old "pen and paper" while others were using separate software applications.
Over the years, the Internet has drastically transformed the way businesses operate and advertise making it competitive for business owners, these technological changes offer businesses new opportunities to use the global communications network to improve efficiency, productivity and the customer experience.
Since these changes in consumer behavior occurred, competition forced "Brick and Mortar" businesses to make changes. In order to survive, they need technology to be able to combine their online and offline businesses activities such as management, customer service, marketing & advertising, and sales.
The internet, mobile devices, desktop computers are more and more part of our normal daily activities, it keeps us connected, share information, and purchase products and services more on-line than off-line. A business that does not use the proper tools and technology (Marketing Platform) to advertise and combine the management of their on-line and off-line business are reducing the probability to succeed.
dotFRONT develops a complete Marketing platform that helps businesses run their Bricks and Clicks business.
For a FREE consultation please call at 954.707.6928 or click here to learn more.
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