Page content, which search engines can interpret, is crucial. However, many websites lack sufficient content on their front page and sometimes on interior pages. This can be problematic as search engines won't index content they can't find.
In general, more text with appropriate keywords is better.
Imagine someone searches for a product or service, and the search engine locates two websites using the same keyword. One site has a single page with images and a paragraph containing the keyword. The other small business website has multiple pages using the same keyword. Which site do you think the search engine will deem more relevant? Undoubtedly, the business website with several pages featuring the keyword.
Gaining a top position isn't as simple as creating one page with a few keywords. To capture search engines' attention, you'll likely need numerous pages—possibly hundreds, depending on your competition. These pages should be well-connected through links, both internally and externally.
Keywords and phrases should be incorporated into your web page content, but avoid excessive use. If your keyword appears too frequently, you've gone overboard. Similarly, if the text feels unnatural, you've overdone it.
For a search engine to recognize your website, it requires substantial 'content'. If a site lacks sufficient content, the search engine might struggle to ascertain its purpose, potentially affecting its ranking.
Incorporate text onto your page; a range of 200 to 400 words is advised, or more if possible.
Remember, include relevant keywords and phrases reflecting your products and services, but avoid excessive use.
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