Websites / Brochure websites don't work anymore.

12/14/2016 | Posted by Carlos Sarti | 1 comment

  • Did you know that the platform and plug-ins (such as Wordpress, etc.) of a website, starts becoming outdated as soon as your designer delivers the project? Web technologies is constantly changing and is drastically different than even a few years ago.
  • Did you know that outdated website platforms could be hacked? (read more about it)
  • Do you know that functionalities of an outdated website platforms could stop working, therefore your visitors might stop engaging with your company, and finally your website will have problems RANKING WELL among search engines?
  • To add functionalities to Wordpress platform, you will need to download different plug-ins, install, and setup up. Following to that you will need to look for new updates to the different plug-ins you are using. Usually when Wordpress releases a new update, the company or developer that created the plug-in, they don’t have a one available, therefore either you will need to find a different plug-in or start from scratch.
  • To keep Wordpress & plug-ins updated, you will need to hire a professional very expensive, or spend hours, after hours learning how to download, install, update and integrate with what you already have.  At this point you will stop taking care of the things that matters in your business.

Lately technology has drastically evolved and is changing constantly, as an example landlines (talk only) phones were replaced by cellphones (talk and text) were replaced by smartphones (we can talk, chat, use apps, browse the internet and more just with one device) a great tool for improving productivity.

right-click here to download pictures. To help protect your privacy, Outlook prevented automatic download of this picture from the internet.

These past years, the internet has changed the way we are doing and managing our businesses, most of our leads and customers are being generated from websites, as small business owners we are facing bigger challenges that typical websites or brochure websites cannot solve the way they used to before.

Website / Brochure Websites:

A Website provides an online foot-print. It typically consists of standard static web pages (Home, About Us, Contact Us, Products and Services and some pictures). Today, many businesses have one these types of web sites.

Graphic designers creates Websites / Brochure website. There are also free build yourself Website Services.

Brochure Websites for businesses don't work, anymore!

right-click here to download pictures. To help protect your privacy, Outlook prevented automatic download of this picture from the internet.

A Brochure website will NOT help you improve exposure

Search engines and customers lately are not impressed with Websites / Brochure websites because there is little or no new relevant content. Search engines will not return or re-visit your Brochure Website; therefore it will be very difficult to improve page rankings and exposure.

right-click here to download pictures. To help protect your privacy, Outlook prevented automatic download of this picture from the internet.

Lack of Features & Functionalities

As a business owner you will only be able to browse the pages that your visitors are browsing (Home, Contact Us, About Us, etc.)

Brochure Websites are nothing more than copies of printed business brochures. Brochure websites are static, boring and obsolete!

Typical websites / Brochure Websites lack features and do not foster lead and customer engagements.

Return on Investment (ROI) is close to zero. Visitors find Brochure Websites boring.

If you were to be using platforms such as Wordpress or other platforms, in order to add even basic functionalities such as blog, chat, etc. you would have to hire and pay extra, or spend hours after hours learning how to download and install "Plug-Ins" or any other software application in order to add new functionalities to your website, and then you need to constantly update those features and application otherwise your website will become obsolete!.

The Solution: A SmartWebsite®

For years small business owners had focused their attention in the look and feel of their websites, and they have neglected focusing their attention in technology (features & applications that should be available on a website) client side & back office.

dotFRONT for the past years has been helping small businesses solve this challenge with SmartWebsite® Platform

SmartWebsite Marketing Platform.

SmartWebsite All-in-One Marketing Platform, integrated with applications/modules (Marketing pages, Blog, Website builder, Content Managers, Landing pages, Marketing Pages, Email Campaign, Custom Forms, Analytics, CRM, SmartPopUps, Billing, Invoicing, Chat, Lead & Customer Managment, Calendar, CRM, and others) that will allow your company to analyze data and present actionable events to you, to sales managers and other corporate staff members to make informed business decisions with the purpose to understand the behavior and needs of your leads and customers in order to help your company grow.

If you are looking to grow your business and close more deals, you need more than just a pretty interface. Today, you need SmartWebsite that will anable you to run complete marketing campaigns from one location.

Learn more about SmartWebsite platform

For more information about SmartWebsite® click here. or contact us at: 954.707.6928 for a FREE consultation.

1 comment
Kevin Peterson says:
August 28, 2018 at 11:52
For a brand, it is very important to get a complete Branding to showcase their brand. It includes Stationary design and other branding services to get their brand recognized.
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