While a website is indeed a basic requirement for any business. Just because you have a website doesn’t mean customers know about it or can find you, which is why you need marketing strategies and a robust back-office software applications to align with your organisational goals.

A digital marketing strategy to generate leads includes:

• Search Engine Optimization (SEO):
  It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
• Paid Search Advertising:
  Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked (pay-per-click - PPC) or less commonly, when your ad is displayed (cost-per-impression - CPM)
• Email Marketing:
  Every email sent to a potential or current customer could be considered email marketing. 
• Content Marketing:
  Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. - Blogs, Newsletters
• Social Media Marketing:
  Social media marketing refers to the process of gaining website traffic or attention through social media sites. 
• Video Marketing:
  Social video marketing (SVM) is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video.

Software applications to manage the website and be able to engage customers and leads:

• All the features and functionalities to show case your products & services
  • Content management system (CMS)
  • Drag & drop designer
  • Create unlimited landing pages
  • Gallery of video and pictures
  • Chat
  • Questionaries & forms
  • News letters
  • Frequently ask questions
  • Testimonials
  • Blog
     
     
  
• Sales Management Solution:
  
  • Great place to collect data.
  • Reduce administration overhead.
  • Single (accurate) data source
  • Accurate data source.
  • Better profiling.
  • Improved response time to queries.
  • Avoids silo effect.
  • Increase sales.

So basically, an online presence encapsulates everything from your business’ website, to its social media, to its SEO, PPC, online marketing and software applications to manage your business.

Just like Rome wasn’t built in a day, an online presence can’t be built in a day. Establishing your business needs and goals, creating profiles and social media accounts, and designing and coding your website are all necessary to create an effective online presence. Finding the best ways to engage and interact across these different media is key to the success of an online presence.

Dotfront Sales Management Solution will help you manage, measure and engage your customers and leads, click here to learn more about our All-In-One Sales Management Solution.