While a website is indeed a basic requirement for any business, having one doesn't guarantee customer awareness or easy discovery. That's why marketing strategies and robust back-office software aligned with your goals are essential.

A digital marketing strategy for lead generation encompasses

Search Engine Optimization (SEO): It involves driving traffic from "free," "organic," "editorial," or "natural" search results on search engines.

Paid Search Advertising: Paid search marketing entails advertising within sponsored listings of search engines or partner sites, paying either per click (pay-per-click - PPC) or less commonly, per impression (cost-per-impression - CPM).

Email Marketing: Every email sent to potential or current customers constitutes email marketing.

Content Marketing: This marketing technique creates and shares valuable, relevant, and consistent content to engage a defined audience and prompt profitable customer action. (Blogs, Newsletters)

Social Media Marketing: The process of attracting website traffic or attention through social media platforms.

Video Marketing: Social video marketing (SVM) enhances audience engagement through social activity around a given video, as part of an integrated marketing communications plan.

Software applications to manage the website and engage customers and leads include:

• All features to showcase your products & services
• Content management system (CMS)
• Drag & drop designer
• Unlimited landing page creation
• Gallery of videos and pictures
• Chat functionality
• Questionnaires & forms
• Newsletters
• Frequently asked questions
• Testimonials
• Blog"

Sales Management Solution:

• A fantastic platform for data collection.
• Diminishes administrative burdens.
• Serves as a single (accurate) data source.
• Enhances profiling accuracy.
• Accelerates query response time.
• Prevents silo effects.
• Boosts sales.

So, in essence, an online presence encompasses your business website, social media, SEO, PPC, online marketing, and software applications for management.

Much like Rome, building an online presence takes time. Defining business needs and goals, establishing profiles and social media accounts, and designing and coding a website are all essential for an effective online presence. Mastering engagement and interaction across these platforms is crucial for success.

Dotfront's Sales Management Solution aids in customer and lead management, measurement, and engagement. Click here to explore our comprehensive Sales Management Solution.