Most people assume by having a pretty layout in the website, it will generate tons of leads and customers. However, this thought is far from being real. The look and feel from the website design will work after your prospects find your website from the organic search engine page results.
SEO (search engine optimization) is what is going to bring customers to the page. Every company can grow their business as big as they would like by using local Search Engine Optimization strategies. Consequently, this practice will help attract potential customers with the increase of quantity and quality of traffic by organic search engine results.
The secret behind increasing traffic / exposure of the website, is to constantly improve and optimize the website with relevant content. To achieve this process, you need the combination of “know-how, tools” and time.
If you are looking for an easier way to be found online, local SEO is the process you need.