Most people think that by creating a pretty look and feel website, will generate them tons of leads and customers. How far this thought is from the reality. The look and feel will work after your prospects / customers will find your website from the organic search engine page results.
SEO (search engine optimization) is what is going to bring you customers to your page. Every company can grow their business as big as they would like and attract more customers using local Search Engine Optimization strategies. This is the practice of increasing quantity and quality of traffic by organic search engine results.
The secret behind to increase traffic / exposure for your website, is to constantly improve and optimize your website with relevant content and try to figure it out when search engines had changed or optimized their search algorithm. To achieve this process, you need the combination of “know-how, tools” and time.
If you are looking for an easier way to be found online, local SEO is the process you need.