- Determine the needs of our customer
- The message the design should portray
- Appeal to customers or users
- Cultural factors are taken into account
- Physical factors are taken into account
- Social factors are taken into account
This process will be achieved by:
- Gathering information from our customers
- Performing our own research
- Identifying the needs of consumers is important
- Corporate communication
We prepare sketches or layouts—by hand or with the aid of a computer—to
illustrate the vision of the design.
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