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How can you reduce your Customer Acquisition Cost (CAC)?

how to lower Customer acquisition cost

Not all the people that have shown interest in your products or services with advertising efforts are going to become customers. Usually a very small percentage will end up closing a deal. Whether they are not ready to buy yet or they decide to continue shopping around.

Are you aware what is the average cost of getting new customers when all your leads don’t make it to the end of your sales pipeline?

Customer acquisition cost formula

Pretty high? isn't it? - Usually at this point for any business the CAC is high.

Small Businesses have a bigger challenges to reduce the CAC, due to the fact that they use separate applications such as: Website, Emails, Excel, Notepads, Billing, etc. to manage their company, and their risk of failure becomes higher.

Marketing Automation will help reduce CAC

automate sales process SmartWebsite Platform

Reducing this cost is an ongoing mission for any business that wants to survive and continue generating revenues.

Customer acquisition is an expensive process, it can be lower with the proper tools SmartWebsite Marketing Platform

SmartWebsite  is an All-on-One tool (website, customer & lead managers, scheduling, C.R.M. Invoicing, Email Campaign, and more) that organize all your data from customers and leads, will improve lead generation, analysis of your customers and leads behavior, email targeting, scheduling will help you re-engage old leads and customers in order to reduce CAC and grow sales.

For a FREE consultation call us 954.707.6928 or request a call.

Posted by Carlos Sarti | 9/22/2019 | 0 comments
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