Page content - text that search engines can read - is essential, buy many Web sites don't have any page content on the front page and often have little or non on interior pages. This is often a problem - "if the search engine can not find text, it will not index it!"
In general, the more text - with the right keywords - the better.
Suppose that someone searches for a product or service, and the search engine finds different website that uses the same keyword. One site has a single page with many pictures and one paragraph phrases in which the keyword occurs; the other small business website have the same different pages using the same keyword being searched. Which website do you think the search engine think will be most relevant? The business website that has many pages using the keyword being searched, of course.
You are not going to get top position by simply creating a single page using few keywords. You will need dozens, perhaps hundreds (this will depend based on what your competition is doing), of pages to grap the search engines' attention (with plenty of links between web pages and other sites aiming a yours)
Keywords and keywords phrases must be used within the content of your web pages, but you do not have to over do it.
If the keyword for which you are optimizing appers alot, you have overdone it. If the text sounds awkward, you have overdone it.
In order for a search engine to notice your website, it needs to have "content". If a website does not have much content for the search engine to capture, the search engine will have trouble determine what the page is all about, and it may not be ranked.
You need to add text in your page, it is recommended that at least between 200 to 400 words, if you have more BETTER!
Remember, add keywords and keywords phrases that will represent your products and services, but do not over do it.
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