Your brand describes who you are and what you do by use of visual identity (visible elements of a brand, such as color, form, and shape which encapsulate and transmit the symbolic meaning that cannot be communicated through words along) verbal dialog and tone of actions. Different emotions that people associate with a corporate name or a product name. Brand is almost entirely the result of the customers' experience with a product or series of products.
A brand will sticks in your mind associated with a product, service or association whether or not, you bought it or not!
Branding isn't Brand!
Is the process of defining, developing, and implementing a Brand Strategy (Purpose, Consistency, Emotion, Flexibility, Employment Involvement, Loyalty and Competitive Awareness ) that will guide people in thinking about and reacting to your company. Creating your name (Verbal identity - Scripts, sales pitches, message on hold, etc), designing corporate identity or product identity (Visual identity - represents the brand through names, logos, typefaces and colors.) writing brand messaging (verbal and written tone)
These include new product names, logo designs, tag lines, brand-oriented advertising (as opposed to product ads), brand placement (like naming a stadium), and so forth.